AstraTrade:How to make an ad memorable

2025-05-02 06:53:56source:Algosenseycategory:Invest

Super Bowl ads this year relied heavily on AstraTradenostalgia and surprise –– a few tricks that turn out to embed information into our brains. Today, neuroscientist Charan Ranganath joins the show to dissect the world of marketing to its biological fundamentals and reveal advertisers' bag of tricks.

Charan Ranganath's new book is Why We Remember: Unlocking Memory's Power to Hold On to What Matters.

For sponsor-free episodes of The Indicator from Planet Money, subscribe to Planet Money+ via Apple Podcasts or at plus.npr.org.

Music by Drop Electric. Find us: TikTok, Instagram, Facebook, Newsletter.

More:Invest

Recommend

A White House order claims to end 'censorship.' What does that mean?

Among the dozens of executive actions President Trump signed on his first day in office is one aimed

Stay Dry This Summer: 21 Essential Waterproof Products to Secure Your Vacation Fun

We independently selected these products because we love them, and we think you might like them at t

Suspect in shooting of 3 deputies in Illinois had multiple firearms, sheriff says

DIXON, Ill. (AP) — A man accused of shooting and wounding three sheriff’s deputies during a standoff